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About

Case studies on sales and negotiation looks at three of the tasks the teams were set to test their selling skills: property letting, car selling, and B2B sales. These diverse, real-life business situations illustrate the key prin-ciples of selling, from preparation and planning, through to working with your customers to finally close the sale successfully.

The programmes can be used to support your formal training prog-rammes, and can easily be edited and amended to give you complete flexibility over the content.

The key outcomes:
• Improve and perfect the skills needed for all aspects of a successful sale in any line of business
• Enjoy improved productivity

Learning chapters:

Case study on property letting:

  • Introduction
  • The task
  • Misleading promises
  • Poor planning and preparation
  • Didn't establish needs and wants
  • Prepare and plan
  • Work with customers
  • Close the sale
  • Get your attitude right
  • Boardroom result

Case study on car sales:

  • Introduction
  • The task
  • Poor product knowledge
  • Didn't qualify lead
  • Misleading promises
  • Poor negotiating skills
  • Didn't ask for the order
  • Prepare and plan
  • Work with customers
  • Close the sale
  • Get your attitude right
  • Boardroom result

Case study on selling to trade:

  • Introduction
  • The task
  • Poor preparation and planning
  • Didn't know product
  • Didn't qualify the lead
  • Didn't negotiate high
  • Failed to establish needs and wants
  • Prepare and plan
  • Work with customers
  • Close the sale
  • Get your attitude right
  • Boardroom result
Style:  Documentary
Topics
Selling Skills
Negotiation
Length
3 videos (Total 110 mins)
Product Type
Video
Course ID
2357

Course leader's guide, Delegate worksheets, Self-study guides, Customisable presentation slides

Handouts

Description
Apprentice Sales Guide
Apprentice Sales OHP
Apprentice Sales Group Training Workbook
Apprentice Sales Self Study Workbook
Apprentice Sales Certificate

Only preview versions of handouts can be viewed without a license.