Based upon the work of Mark Brown of Innovation Centre Europe, Ideas into action looks at the barriers to fresh, profit-related creative thinking and suggests some simple but powerful ways to overcome them. It shows how stimulating constant creativity and innovation is key to coming up with viable ideas for products and services, and processes and procedures that your customers (internal and external) really want.
In a striking and original style, mixing live action and animated graphics, the programme addresses a number of key issues:
The difference between a 'dinosaur' and 'dolphin' outlook
Why we tend to restrict thinking to self-imposed limits - and how to think your way beyond them
How to improve your problem-solving skills by challenging your own assumptions
How to avoid idea assassination
How to assess ideas and solutions in a positive, creative way
How to take the initiative and translate ideas into action
The benefits
Everyone needs to challenge the way they think, and will therefore benefit from this video
Title programme in the Ideas into action series
Visually stimulating and highly entertaining resource
This complementary video to Mark Brown's Ideas into action focuses on the idea-generating phase of the creative-thinking process. In a striking style of animation and live action, it highlights the largely self-imposed limitations of our thinking and how to overcome them: Creating a frame of mind co... read more
More and more people at work are being asked to make decisions for themselves - at increasing speed and under pressure. Set in the 'decision lab', this video illustrates Mark Brown's 'red-thinking' phase. It will get an audience thinking about how they make decisions, and how they go wrong. But it a... read more
The green stage of Mark Brown's creative-thinking process enables people to translate ideas into action using the Four Box Model for Situational Empowerment: Happen to the world - not let the world happen to you Understand when and how to apply your initiative and creativity Hand over responsibility... read more