The dramatic sequences in this Art of Negotiating video powerfully demonstrate the techniques participants can learn and apply to reach a ‘win-win’ result every time. 
 
 Penelope Keith plays the owner of a guest house. She finds herself in conflict with a number of people: the manager of her garage, her housekeeper and the local builder. She tries, unsuccessfully, to resolve her problems by arguing and by buying peace. George (John Alderton) comes to her rescue by teaching her the four stages of a successful negotiation: preparing, discussing, proposing and bargaining
 
 
 The programme explains:
 
 How to use 'if' and 'then' successfully.
 
How to recognise concessions by reading signals
 
How to minimise your own concessions
 
 
 
 Who could benefit?
 
Managers and supervisors
 
Individuals who need to negotiate
 
Staff and union representatives
 
 
 
 Key learning areas 
 
Both parties must move towards ‘win-win’
 
The are four phases in negotiation: prepare • discuss • propose • bargain
 
All negotiations use the same skills 
 
Planning ahead and setting targets
 
Open realistically and don’t concede without gain