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Increasingly consumers expect businesses to operate in an ethical and socially responsible manner. Many businesses abide by a Code of Conduct, either company-specific, or an industry standard. This programme differentiates between ethical behaviour and social responsibility, showing two businesses as examples.
Firstly, 'Bendigo Bank' initiated the concept of Community Banks. This has proved successful with customers in small communities who suffered when the big banks left town.
The second case study, 'The Body Shop', has a reputation for helping the community. Attitudes to their staff and the wider community are explained with clear examples. This programme delves into positive aspects of businesses, which often go unnoticed in today's global world.
