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Your business is not what
you sell, it's who you serve. So...
Give`em the PICKLE!

PICKLES are those special or extra things you do to make people happy. It's a hand written thank you note with every order shipped. It's walking the customer to the item they're looking for rather than pointing... or maybe it's simply calling them by name. The trick is figuring out what your customers want and then making sure they get it. That's the message behind Give`em the PICKLE!

Highly entertaining and motivational, the Give`em the PICKLE! video will inspire management and employees to do the most important thing they can do in business...take care of the customer.

Meet Bob Farrell, founder of Farrell's Ice Cream Parlor and Restaurant, as he serves up the most important aspect of any service business…taking care of the customer.

We're all in the same business, the people business. Our job is to make customers happy. What's the best way to do that? By giving out pickles.

Participants will learn to:

  • Service - Make serving others your #1 priority. You work in a noble profession, be proud of what you do.
  • Attitude - Choose your attitude. How you think about your customers is how you will treat them.
  • Consistency - Set high standards, and stick to them. Customers return because they liked what happened last time.
  • Teamwork - Look for ways to make each other look good. In the end, everything ends up in front of the customer!
Featured Course
Customer Service
Video Running Time (minutes)
Featured Talent
Bob Farrell
Product Type
Course ID
Available languages
Indian English

Leader's Guide

Preview Hindi Version