Creating a culture of innovation within an organization is, quite frankly, easier said than done. Many a business has attempted it and failed. Others may claim to encourage innovation, but in reality, they do not. An innovative culture takes drive, challenging work, focus and superb leadership in order to firmly root itself. For those organizations that succeed, the rewards can be significant. Increased competitive advantage, more efficient operations and improved product quality are just a few of the benefits that can be achieved when an innovative culture takes hold. In this report, Justin Bingham, Chief Technology Officer [CTO] at Boston based, Janeiro Digital, explores what it takes to build and sustain an innovative culture in organizations today.
After viewing this report, you should be able to:
- Understand what innovative culture is all about and why it’s become a primary driver for successful organizations today
- Discuss how to approach, develop and sustain a culture of innovation
- Identify the typical challenges organizations face in their journey toward an innovative culture
- Understand the role of IT [Information Technology] and business leaders play in building an innovation culture
