Short preview
Log in or register for the full version
About
In the symbolic setting of a cross country train trip, this video introduces the 8 principles which Coca Cola chief James Stevens called "the essence of down-to-earth values" - principles distilled from responses to 17 million questionnaires worldwide. The video offers a strong foundation for personal responsibility-taking as well as shared value.
The eight principles include:
* Truth and Trust
* Unselfish Mentoring
* Openness to New Ideas
* Risk Taking
* Putting Others' Interests First.
-
- Topics
- Strategy
- Leadership
- Trust/Integrity
- Video Running Time (minutes)
- 28:00
- Product Type
- Video
- Course ID
- 281
Activity-based Comprehensive 100-page Leader's Guide
