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About
Entertaining and instructional, this program uses a track meet scenario to provide an overview of competitive selling concepts with emphasis on consultative selling.
Program Objectives:
* Reveal Motorola's "Competitive Advantage Checklist"
* Explain "product differentiation" and "competitive positioning"
* Demonstrate "value-added" selling skills and techniques
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- Topics
- Selling Skills
- Marketing
- Video Running Time (minutes)
- 22:00
- Product Type
- Video
- Course ID
- 387
Facilitator's and Participant's Guides.
