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About

Entertaining and instructional, this program uses a track meet scenario to provide an overview of competitive selling concepts with emphasis on consultative selling.

Program Objectives:
* Reveal Motorola's "Competitive Advantage Checklist"
* Explain "product differentiation" and "competitive positioning"
* Demonstrate "value-added" selling skills and techniques

Topics
Selling Skills
Marketing
Video Running Time (minutes)
22:00
Product Type
Video
Course ID
387

Facilitator's and Participant's Guides.