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About
Don Peppers and Martha Rogers present their radically new way of thinking about business _ a new way to visualise the fundamentals of competition no matter what industry you're in. The smart ways that smart companies like MCI, Ritz Carlton, Walden Books and United Airlines are using new information and communication technologies today to gain an edge over their competitors.
Key points:
* Increase your unit margins, even while selling a higher volume of products to individual customers.
* Create collaborative relationships with individual customers
* Differentiate your customers, not just your products
Key points:
* Increase your unit margins, even while selling a higher volume of products to individual customers.
* Create collaborative relationships with individual customers
* Differentiate your customers, not just your products
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- Topics
- Selling Skills
- Customer Service
- Marketing
- Video Running Time (minutes)
- 41:00
- Product Type
- Video
- Course ID
- 412
Leader's Guide
