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Best Service Is No Service, The
Amazon customers want to know, Wheres my stuff?
Program Highlights 75% of CEOs in the U.S. believe they provide above-average customer service. 59% of consumers are dissatisfied with their most recent customer service experience. The gap points to a need for a new approach. With the ever-present need to reduce costs and boost customer loyalty, Bi... read more
Corporate Legends and Lore
No matter what its size, specialty, or scope, every organization has its own unique legends and lore that become part of the very fabric of its identity. These corporate stories have tremendous power to increase productivity, implement change, and motivate employees. When well-timed and skillfully t... read more
Creative Thinking
Breaking New Ground for Creating Innovative Business Solutions
Program Highlights The power of fresh ideas. Experience a powerful ideas-generating session. Practical tools for jump-starting your creative thinking. Great ideas are integral to success. Lynda Curtin gives you the tools to generate fresh ideas quickly and systematically. Using the proven techniques... read more
Doing Well and Doing Good
Corporate Social Responsibility as a Profit Generator
Program Highlights Altruism, and the building of the Timberland brand. A vision that defines work not only as what we do, but also as who we are. The benefits of shared values and a common commitment to mission. In an age when consumers and investors alike are gravitating toward companies whose bran... read more
Getting Results in the Face of Rapid Change
Why do our brains treat some occurrences like life-or-death situations?
Program Highlights How stress kills your competitive edge. Why learning to relax is only half the solution. Regulating emotion instead of being its victim. Job stress costs the U.S. economy $200 billion per year in direct expenditures. Change within organizations causes productivity losses of up to ... read more
How to Build a Brand
Keep your brand strategy relatable to the customer.
Program Highlights The For Dummies® experience. Avoiding the temptations to dilute your message. Why "branding" is more than just a buzzword. A successful brand builds customer trust and loyalty by being easily identifiable and consistent in quality and presentation. John Kilcullen describes the str... read more
Mastery of Speaking as a Leader, The
Pearce offers keys to speaking that can make you a more effective leader.
Program Highlights Reaching both the minds and the hearts of an audience. Using your voice to inspire others to take committed action. The power of authenticity—how conviction creates clarity. Today's leaders must connect with their audiences in substantive ways that go far beyond the giving of ... read more
Mergers & Acquisitions: 100 Days to a Successful Integration
First, you need to clearly define why you are getting involved in an acquisition.
Program Highlights The role of corporate culture in the success—or failure—of any merger. Reaching out to your constituencies: employees, customers, analysts and shareholders. The importance of the 100 days before and after a merger. In 2003, PeopleSoft acquired J.D. Edwards. Throughout the process,... read more
Strategies for Selling
Can you learn how to be an effective salesperson?
Program Highlights Why every one of us needs to know how to "sell." How to change your tactics while keeping your strategy immutable. How to play to the decision maker's personal agenda. Sales are the lifeblood of every company. Developing the product can pale in comparison with getting out there an... read more
Strategy by Design: How Design Thinking Builds Opportunities
Use storytelling to develop and express your ideas.
Program Highlights At its heart, design thinking is human-centered, empathetic. Its process includes three stages for bringing ideas to life. Successful innovations must be desirable to consumers, technically feasible, and viable from a business point of view. But how do you meet these requirements?... read more
Virtue in Business
Lopker uses Martha Stewart as an example of the slippery slope that a cover-up can send you down.
Program Highlights The three Rs of business: reciprocation, relationships, and reputation. Why you can't get away with fraud anymore. Small, individual misjudgments that lead to downwardly spiraling cover-ups. From creative accounting to outright dishonesty, businesses behaving badly have headlined ... read more
What Drives Phenomenal Success?
Barrett advocates making the work environment fun and making sure your employees know you care about them.
Program Highlights Secrets of Southwest's climb from humble beginnings to admired enterprise. The power of giving employees the freedom to be themselves. How to maintain a warrior spirit, a servant's heart, and a fun-loving attitude. Southwest Airlines started with a simple idea, and managed to stic... read more
