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Announcing a new look for a timeless message. Joel Barker's The New Business of Paradigms 2nd Edition is now available. The following improvements have been made to this best-selling program:

  • Shorter, more focused message
  • Widescreen
  • High definition
  • Updated support materials

The result is The New Business of Paradigms Second Edition is a fast moving, visually stunning program that will engage the viewer while helping them develop the skills needed to anticipate, understand, and take advantage of change.

The New Business of Paradigms Second Edition is critical viewing for every organization. In example after example, Joel Barker demonstrates how thinking differently is necessary for us to identify new ideas and opportunities.

Paradigms can be useful tools. They help us navigate our day-to-day lives and make sense of the barrage of information that comes our way. For instance, in an organization, paradigms help leaders set goals based on past experience and an understanding of what is likely to happen in the future. But what happens when unexpected opportunities or unforeseen challenges arise? Can assumptions or perceptions shared by individuals within the organization prevent them from embracing a new paradigm or solving problems creatively?

The answer is yes. Paradigms can limit our ability to innovate and create if we don't look at the larger picture and ask questions. Through stories and examples Joel Barker demonstrates how thinking differently is necessary for us to identify new ideas and opportunities. Challenging accepted paradigms requires detachment from prevailing wisdom, courage to challenge conventional thinking, and the skills to follow through with out-of-the-box thinking. From this, individuals help organizations establish new paradigms that lead to new products and processes that attain the goals they've set out to achieve.

Key Concepts Participants Will Learn:

  • Paradigms are common
  • Paradigms are useful
  • Don't let your paradigm become the paradigm
  • Outsiders bring in new paradigms
  • Shifting paradigms takes courage
  • You can choose to change your paradigm

  As an added bonus, Joel Barker shares six additional stories to supplement the learning in the main program.

Featured Course
Organizational Development
Video Running Time (minutes)
Featured Talent
Joel Arthur Barker
Product Type
Course ID

Training Guide, Worksheets, PPT, Questions/Activities, Transcripts


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Bonus Stories
Group Discussion Questions
Training Guide
Transcript (2)
Transcripts_ Bonus Stories (3)
Worksheet One Back To Zero (1)
Power Point Presentation
Helping People Deal With Change

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